I started working as a game designer back in the heady days of 1997, fumbling my way through the process using a combination of general gut feeling and taking ideas from other games. Having worked at Psygnosis, Codemasters, Warthog, Evolution and Sony, I am now to be found at d3t. Through that time, I became more and more interested in what happened within gamers’ brains: what they thought, felt and experienced. What is it about some games that grabs players’ attention? What is it about people that mean we enjoy different games? These sorts of question were the inspiration behind me completing an MSc in Psychology, which opened all sorts of doors to help understanding what lies beneath the principles behind good game design.
We love to give players tasks to do, whether we call them quests, Achievements, Trophies or something else. But other than giving some structure to the game, why do they work? What parts of our gaming brains do they tap into? Are they rewarding in and of themselves? Are we, as game developers, making the most of these opportunities to potentially increase the depth and enjoyability of our games? By exploring these questions, Hal goes into how giving players tasks (and subsequently promising future rewards) influence gamers’ motivation – both good and the bad. Using evidence from scientific studies, the information enables game developers to create “game tasks” that players will find more engaging, enjoyable and rewarding.
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
If you really want to have a good interface with the British game developer community then this is the place to come.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!