Dessil is currently the Creative Director of Focus Entertainment, where he has worked for 6 years. Prior to joining Focus, Dessil worked as a freelance film director and editor on numerous award-winning film projects in music, advertising and fashion. This background in other creative industries has helped bring a unique perspective on how to editorialize strategic communication assets and help developers fulfill their artistic vision. Dessil has been creatively involved in the communication of multiple successful titles including Plague Tale: Innocence, World War Z, Vampyr and Snowrunner as well as highly anticipated titles like Space Marine 2, Evil West and Plague Tale: Requiem.
Take a practical deep dive into the marketing creative processes of Focus Entertainment, one of Europe’s leading video game publishers and developers. From determining the communication pillars of your game to creating key assets, learn how to take into account the competitive landscape to give your game the light it deserves. The presentation will include practical examples from released multi-million selling titles and upcoming titles such as Plague Tale: Requiem, World War Z, Evil West, Snowrunner and Vampyr.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
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It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
It’s fantastic to have such an event that provides this opportunity for all the game devs, indie devs and other organisations to get together to showcase what they do, meet and interact.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
People should come to Develop because it’s where the UK games industry meets.
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