Dan heads up Etch Play, a gaggle of digital marketers and creative developers that like to refer to themselves as "the digital partner for the games industry". Dan has worked in and around games since the early 2000s when he built Flash games for e-learning software and has since worked offering web and marketing services for studios including Hello Games, Supermassive Games, PlayStation London Studio, Deep Silver, Ukie and more.
"We need a new website"... "We need to be on TikTok"... "We need to make dev diaries for YouTube"... "We need to do a weekly live stream"...
Marketing a game, let alone creating it in the first place, is exhausting. What if, and hear me out a minute, what if we... didn't do all that stuff?
How might we promote our game whilst maximising the return on time spent and playing to our best strengths? Dan has been asking this very question and has some ideas and approaches to help you decide where to best place your marketing efforts. We will explore the many different channels, approaches and resources available, we'll interrogate what has worked for others and explore how we can discern what options are best for each of us.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
If you really want to have a good interface with the British game developer community then this is the place to come.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!