Danny Gray

ustwo games

Danny Gray photo

As Chief Creative Officer and Game Director at ustwo games, Danny leads the creative vision of a studio that's released such progressive and award winning titles as Monument Valley, Assemble with Care and Alba: A Wildlife Adventure. Prior to his ten years with ustwo games Danny spent time with Hello Games and Lionhead Studios, with an insight on development large and small. Danny champions the telling of underrepresented stories through the medium of games.

Danny Gray is speaking at the following session/s

Social Mobility in the Games Industry

Tuesday 12th July: 11.00 - 11.45Room 3

Data on the UK games industry shows an issue with social mobility within the sector. Respondents to the UK Games Industry Census reported an overrepresentation of people with parents from managerial / professional backgrounds versus those from more routine employment and a noticeable skew towards people who went to selective or fee-paying schools, with both measures increasing among more senior roles. This suggests that not only is social background an issue with entry into the industry, but is also a factor in career advancement.

BAFTA’s Head of Games will discuss these findings and their significance with four voices from across the sector. How do these factors impact individuals within the industry and what challenges do people face in both joining and their advancement in the sector? How does social mobility affect creative decision making and what are we losing from the voices that aren’t being heard? How does this intersect with other areas of underrepresentation and how does a focus on social mobility help reach people currently underserved by current interventions? How do we identify and overcome barriers and better target efforts to improve access to the industry?


  • Hear from key industry voices on how social mobility impacts both individuals and creative output within the games sector. 
  • Reflect on where barriers exists within both businesses and the wider industry and consider where interventions can be focused to improve access, inclusion and advancement for people from all backgrounds.
  • Participate and ask questions, join the conversation and be inspired to think about ways you can help create a more welcoming and diverse games industry.

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