Caitlin is the Head of User Experience at DREST: the world's first luxury styling game. Her team sits between the worlds of eCommerce, luxury fashion houses, and gameplay, crafting a player experience that is simultaneously beautiful, accessible, and fun! Caitlin herself has worked across mobile games, augmented reality, and product design, from Microsoft to Minecraft’s console editions, and is passionate about building inclusive teams who push the boundaries of where games and products collide.
Despite being two industries focused on creativity, new technology and playfulness, fashion and games were two worlds that, for a long time, were totally separate. This changed rapidly as we moved our lives online in the pandemic, and created a surge of interest from the fashion world in what games could mean for their brands and collections. From Balenciaga's FW/21 runway show existing within Unreal Engine, to designers partnering with Animal Crossing creators to bring their collections to life in game, the fashion industry has never been more interested in games as a medium. Many game developers are stepping into this world, through partnerships, metaverse experience design or simply through more considered approaches to the fashion in their games.
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I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
People should come to Develop because it’s where the UK games industry meets.
I’ve felt a big passion here at Develop!
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
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