Ben Roberts studied journalism and culture at Canterbury Christ Church University before moving to London to begin his career in content design. After traveling the world in various roles looking to tell stories through video, audio and written content, Ben's love for pop and cult culture, gaming, movies, and comics brought him to the world of intellectual property.
No matter what role you have in gaming, what game you're developing, or your reason for building a game, it all leads to fan engagement. These are the people that play your game, stream your game, get good at your game, get frustrated with your game, review your game, and demand more from the universes you build. Fans, to put it simply, turn your world into something they adore, own, and engage with. In turn, transforming that world into a living, breathing brand. This talk works with brands and why you see gaming imagery on t-shirts, exactly how powerful, creative and exciting licensing can be for fans, and why you need to build a game with a brand in mind.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
If you really want to have a good interface with the British game developer community then this is the place to come.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!