Adam Lavender is a Senior Associate Producer at Ubisoft Leamington. With a background as a music venue manager, concert promoter and tour manager, he has worked in the games industry, and at the studio, for six and a half years, first in Quality Assurance and then moving into Production. During his time within game development he has been fortunate enough to work on a number of AAA titles such as Guitar Hero Live, Call of Duty: Infinite Warfare, Call of Duty Online, The Division 1 and 2, as well as an upcoming unannounced IP. Adam has focused on different areas in that time, ranging from Features to Audio, Animation, Characters, Engine, Platform, Tools and more recently moving outside of projects into the Studio Discipline Management team. Whilst working on the unannounced IP, one of his larger focuses was release planning, which forms the basis of this talk.
In this presentation, you'll be given some background covering the thought process behind the release planning of a new AAA IP. Delving into why it is necessary to create alignment and work towards a unified cadence, and how to build a framework that can be fed into and iterated upon over time. Adam will discuss kicking off development, measuring health regularly, utilising tools such as Jira, reporting, closing, and finally, going live. He will cover what worked, what didn’t work, and how the processes were revised following feedback, leading to a more stable, successful framework.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!