I'm a Comms, Social Media, Marketing, Brand, PR (and all the other things that fall under that bracket) professional with 5+ years experience 2 of which have been in the games industry. I used to Lead the Marketing at Games Jobs Direct and the Game Dev Heroes awards. While at Games Jobs Direct I got to work with some incredible clients on building their brand based on their studio and culture, not just their games and I decided that's was what I wanted to do full time. I'm currently Brand Communications Manager at Rebellion where my job is to build the brand of the studio, let people know who we are as a company, what our internal culture is like who Rebellion is behind the games.
Studios spend much of their time and money marketing their games and the projects that they’re working on, which makes a lot of sense. At the end of the day the games bring in the money! But few studios spend time explaining who they are, what their culture is like, and why people should want to work for them. For too long studio cultures have been opaque, hidden behind secret projects and NDAs and unfortunately, for some studios, this has allowed toxic environments to fester. In her role at Brand Communications Manager at Rebellion, Abbie spends her work hours building the brand of Rebellion beyond just the games they make. Talking about your studio and your culture is more important than ever. It’s not just important for hiring and attracting talent. It can be vital for third-party studios and service providers to attract business, reassure partners, and gain that brand recognition in a positive light with gamers and game developers alike. In this talk Abbie will explain her vision for what studio branding and marketing should look like in the future. She will explain how you can start talking about your studio beyond the games that you make. How this will allow you to outline what is important to you as a company, why participating in the games industry as a whole is vital, and how this will attract new business, and build your brand identity within the games industry – when it’s done right.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
If you really want to have a good interface with the British game developer community then this is the place to come.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!