Abbie Heppe

Media Molecule

Abbie Heppe photo

Abbie leads live service game development at Media Molecule in the creative gaming/UGC space. She draws on her background in community, brand & production to grow & support live operations, apply analytics and community learnings to set strategy and priorities for online services and directs online events for the Dreams platform. 

Abbie Heppe is speaking at the following session/s

Building a Contented Game Community

Tuesday 12th July: 16.00 - 16.45Room 1

Bringing perspectives from across indie, AAA and everything inbetween, Hannah, Stevie and Abbie will discuss the strategies which have helped them form and grow successful, contented communities. We’ll look at the values behind communities, how to enact them in your rules, and how to maintain a welcoming atmosphere as your community reaches maturity.


  • How to structure a new community space to set it up for success
  • How to maintain interest in a community between releases
  • What do to when your community isn’t gelling well

Additional speakers

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