University of York

The University of York is an emerging hub for ground-breaking initiatives in the field of digital creativity. Digital Creativity Labs (DC Labs) is focused on digital interaction and media convergence: digital games, interactive media and the rich space in-between. Within DC Labs, researchers, industry, government, the third sector and the general public are co-creating the means for interaction and expression in the future digital society, jointly realising the huge potential of games and interactive media for economic, social and cultural impact. Intelligent Games and Game Intelligence (IGGI) Centre for Doctoral Training offers cutting edge research into gaming behaviours and interactions, and game data analytics. WEAVR is a £5.8m R&D project consortium including key industry stakeholders and leading innovators across esports, using immersive and data-driven technologies to radically transform audience experiences. The WEAVR project re-imagines the way audiences engage with the genre through hyper-personalised stories, interactive content, data-driven narratives and cross-reality experiences.

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