Mobile makes up the biggest part of the worldwide games market, so we’ve introduced this new track dedicated to exploring the best business strategies and game design for mobile F2P games. Come and hear some of the most successful studios in mobile game dev share their experiences and top tips.
Good ASO is vital in this modern mobile landscape; in increases app visibility, store rankings, it drives organic installs, and best part; it's virtually free. Sadly, it is not as widely used by games companies and apps as it should be. ASO can easily be used by large companies as well as small start-ups and when done right can drive a large number of organic installs, however, when not done right it can negatively impact your games data and other areas of user acquisition. In this session you will learn how to get your app discovered on the IOS and Android stores, the most important areas to focus on, how to test your ideas and the positive and negative impacts this might have on your game, and the external factors that can impact your organic installs. You will also learn about different tools and research methods that can improve your ASO and how your ASO can also impact other areas of your game.
Licensing is a way to gain more attention for your games, and is usually part of a company's marketing strategy. How can you harness the potential behind an IP and apply it to your design pillars in order to find the right fit between the brand and your product? Going over the development of F1® Manager (from the concept stage to live servicing) this talk will look at how to differentiate your game from its competitors, achieve the right balance with features, engage and retain your target audience as well as scale with the brand.
Industry Legend Charles Cecil discusses the opportunities, as well as the challenges, of reinventing a classic adventure franchise. In designing ‘Beyond a Steel’ Sky’ the team set out to appeal both to the original fans of ‘Beneath a Steel Sky’ as well as a new generation of gamers. Charles will talk about how his team identified the core values of the original, and how they developed gameplay, narrative, and technical elements that respected the original, as well as delivering a cutting-edge modern adventure: the result is a game set in a unique world, populated by wilful characters driven by advanced AI, that responds to – and is subverted by – the player’s actions. In collaboration once again with Dave Gibbons, co-creator and artist behind the comic book ‘Watchmen’, ‘Beyond a Steel Sky’ evolves and redefines the adventure genre for Apple Arcade, PC and console.
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A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
I’ve felt a big passion here at Develop!
There’s something creative about Brighton, so it’s the perfect place to have the conference.
If you really want to have a good interface with the British game developer community then this is the place to come.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!