I get asked all the time for feedback on pitches, what publishers are looking for, what direction developers should go in, how much developers should ask for, etc etc. This session will offer extensive, sometimes candid insight on what I'm thinking when looking at your pitch.

• How to Pitch
• Market Insights
• Publisher Insights

Our ever growing industry provides more and more opportunities for developers to get their games in front of consumers at expos. But how do you judge if an event is worth it and how do you maximise your game’s presence on your limited budget? Is it even worth going at all? With a background in marketing and a veteran exhibitor of games Nick aims to give guidance to indie developers on the realities and problems that come with exhibiting along with some solutions to the big troubles smaller developers can face. This talk includes advice on planning, merchandise, press, measuring performance and more. With examples from across the industry and lessons learned the hard way this talk promises to be a concise, honest and hopefully witty guide on succeeding at games expos.

• A realistic guide on how to exhibit your game to consumers and tackle problems along the way.

This session is focused on covering various sources of funding, from grants, start-up loans, crowdfunding, to more professional and angel funding. At every stage of start-up lifecycle there will be different needs for finance and it is important to consider at which stage what funding is the most suitable and cost-effective. Taking into consideration risk factors and viability. There is many rumours about funding and this session will dispell some of those rumours and outline a clear and conscience approach to funding

People with money like to say that “Cash is king”. When the cash runs out the business dies, unless you expect it to happen and have a plan to deal with it. Jonny Hopper will discuss specific challenges that Glowmade faced and present insights into running - and keeping running - a small business where cash is in short supply. But the reality is cash isn’t always king. The choices you make when you’re small and skint have ramifications that extend far beyond the lean times. The flailing pound doesn’t trump the people you have in your employ, and as a leader you are responsible not only for setting the tone, but building and keeping the team throughout. We will be looking at the importance of building culture and community in the present, and how to use them in your planning for the future.

• How to get money when you have none
• What compromises will you (can you) make in this situation? Where are your red lines?
• Culture matters: And it matters even more when you’re skint. How do you stay true to your company culture?