One of the biggest challenges facing game developers today is how to get your game on people's radar in such a competitive marketplace. The Discoverability track will focus on helping you do just that - finding and attracting the right audience, nurturing your community and building good relationships with media, streamers and other influencers. Hear case studies, top tips and practical advice from the people behind some of the most successful games around.
TikTok has gone from a niche app for lip-syncing teens to one of the most popular social media platforms. While it's growth has been fuelled by the pandemic, it is still unstoppable, especially amongst Gen Z – the generation that finds gaming more culturally relevant than music or film. While it can be incredibly effective, it's not necessarily an easy network to crack, and brands who have done it well have had to adjust their social strategy. During the talk, YRS TRULY's MJ Widomska will take you through the dos and don'ts of TikTok – for both paid and organic – and present a few case studies that show how diverse success can be on TikTok, including YRS TRULY's award-winning TikTok campaign for Dungeons & Dragons.
Studios spend much of their time and money marketing their games and the projects that they’re working on, which makes a lot of sense. At the end of the day the games bring in the money! But few studios spend time explaining who they are, what their culture is like, and why people should want to work for them. For too long studio cultures have been opaque, hidden behind secret projects and NDAs and unfortunately, for some studios, this has allowed toxic environments to fester. In her role at Brand Communications Manager at Rebellion, Abbie spends her work hours building the brand of Rebellion beyond just the games they make. Talking about your studio and your culture is more important than ever. It’s not just important for hiring and attracting talent. It can be vital for third-party studios and service providers to attract business, reassure partners, and gain that brand recognition in a positive light with gamers and game developers alike. In this talk Abbie will explain her vision for what studio branding and marketing should look like in the future. She will explain how you can start talking about your studio beyond the games that you make. How this will allow you to outline what is important to you as a company, why participating in the games industry as a whole is vital, and how this will attract new business, and build your brand identity within the games industry – when it’s done right.
You will know why Marketing your games studio is just as important as marketing your games You will know how to start talking about your studio, and where to look for inspiration. You will have a tonne of ideas and inspiration on how to start communicating your culture to the outside world
A practical session that demonstrates how to build the communication milestones required for a successful launch.
Noise is good but momentum is better. The session looks at successful ways to get attention and then manage that interest to retain and drive momentum in the run up to launch.
Kat is discussing how to use Urchin Tracking Modules (UTM's) to effectively measure paid marketing outside of the mobile ecosystem. With the new Steam UTM analytics now in public beta, we investigate how all studios, from tiny indie's to huge AAA publishers can use UTM tracking. From working out more accurate estimates for CPA to calculating, Kat runs through the basics, the setup and how to effectively measure and benchmark results for fantastic improvements on accuracy & ROI.
Learn how territory knowledge can help your influencer marketing campaigns. Through a thorough dataset we examine hundreds of activations to extract key learnings across regions (North America, LATAM, central Europe, eastern Europe and Russia). Learn how the average cost per country compares across territories and how you need to scale your budgets.
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Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
I’ve felt a big passion here at Develop!
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
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