Discoverability

One of the biggest challenges facing game developers today is how to get your game on people's radar in such a competitive marketplace. The Discoverability track will focus on helping you do just that - finding and attracting the right audience, nurturing your community and building good relationships with media, streamers and other influencers. Hear case studies, top tips and practical advice from the people behind some of the most successful games around.

Discoverability sessions

Building Communities That Last. From Scratch.

Wednesday 4th November: 15.00 - 15.30 :

The world of community management has changed. Now not only do most studios need one, they need one that can build from nothing - which can be the key difference in pay grade, experience and in some cases value for money. Community Development Veteran Stevie Ward talks through some key theories in Community Development and how you can specialise in growing them from nothing, making them strong, and building them to last.

Takeaway:

  • How to find your community
  • How to get them talking to your brand
  • How to get them talking to each other

Pick Your Targets Well and Hit That Bullseye!

Monday 2nd November: 11.00 - 11.30 :

A global launch to today's digital and multilingual marketplace can be a tall order for any game studio. How to choose in which languages/regions to localise your product? What to take into account in order to make smart decisions? How to evaluate those decisions after launch? Answering these questions is the key to increase the return on you localisation investment and set games up for global success.

Takeaway:

  • You will understand the importance of localisation decisions
  • You will receive a list of points to consider when deciding on the localisation scope of your game to be released
  • You will receive a list of metrics to monitor after the game has launched

Stumbling to Success: The Fall Guys Phenomenon

Tuesday 3rd November: 13.00 - 13.30 :

As of 26 August 2020, Fall Guys has sold over 7 million copies on Steam. Multiple outlets have gone on to describe the game's popularity as a "phenomenon”.

Stevie Ward, Community Developer from PC Gamer,  interviews Oliver Hindle Fall Guys Community Director and Haley Uyrus, Head of Brand Communications for Mediatonic on their hilarious and relatable social media presence, their brilliant communications and community strategy, and their approach to community collaboration that has helped to make Fall Guys the most downloaded PlayStation Plus Game of all time, the most-watched game on Twitch, and the initiative that raised over 1 million dollars for SpecialEffect.

Ten Things To Do Before You Even Start Working On A New Game

Tuesday 3rd November: 15.00 - 15.30 :

In early prototyping, it's incredibly easy to make decisions that will hurt your design or success further on down the line. Is there a audience? Is there room for me in that market? Will there be people interested in this game by the time it's released? In today's market, picking the right game to make is everything. This talk will give you the tools to go ahead with your new project in confidence... or kill it before it does any damage!

Takeaway:

  • Stronger kill/greenlight criteria for new games
  • Skills for practical, data driven audience research
  • Potential market sizing excercises
  • Company and game alignment methods

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