NEW! One of the biggest challenges facing game developers today is how to get your game on people's radar in such a competitive marketplace. The new Discoverability track will focus on helping you do just that - finding and attracting the right audience, nurturing your community and building good relationships with media, streamers and other influencers. Hear case studies, top tips and practical advice from the people behind some of the most successful games around.
In the subscriptions economy, video games marketing needs to focus on building brands and retaining 'customers', not just selling product. 'Stand-out' is already the biggest challenge for anyone providing content for TV and movie subscription services. Creating a great movie or TV series, recruiting top talent and getting it signed to one of the big platforms is just the start. Grabbing eyeballs and keeping them is what’s tough. In this talk, we'll examine what works for the likes of Netflix and Amazon and how those techniques can be harnessed by games developers and publishers across mobile, console and PC platforms, encompassing how to build up a brand, engage with audiences – and then, crucially, keep them.
The world of community management has changed. Now not only do most studios need one, they need one that can build from nothing - which can be the key difference in pay grade, experience and in some cases value for money. Community Development Veteran Stevie Ward talks through some key theories in Community Development and how you can specialise in growing them from nothing, making them strong, and building them to last.
Unbelievable exposure, countless eyes on your product and skyrocketing sales - whether on YouTube or Twitch, getting your game into the hands of the biggest names in the influencer and streaming ecosystem remains the holy grail for many game developers, especially those without the clout of a massive marketing budget. But does it ever really work out that way? In this frank and honest case study, Niall - who has had millions of views across multiple titles after coverage from some of the biggest influencers in the industry - lays bare the reality of that coveted situation, sharing stories, sales figures and screenshots of really mean comments. From the design decisions that helped put his games in the spotlight, to the wildly unexpected financial outcomes, attendees will learn what happens when the dust settles and for some reason you’re *still* not a millionaire.
Attendees will learn
Understanding memes for your online marketing. Where best to look, and keep up with the fads without the feeling of falling behind or being out of touch. Diving into how memes can be a minefield of context or controversy and should be researched! Presenting examples of how best to engage with your audience and other media that does this form of marketing well.
A global launch to today's digital and multilingual marketplace can be a tall order for any game studio. How to choose in which languages/regions to localise your product? What to take into account in order to make smart decisions? How to evaluate those decisions after launch? Answering these questions is the key to increase the return on you localisation investment and set games up for global success.
In early prototyping, it's incredibly easy to make decisions that will hurt your design or success further on down the line. Is there a audience? Is there room for me in that market? Will there be people interested in this game by the time it's released? In today's market, picking the right game to make is everything. This talk will give you the tools to go ahead with your new project in confidence... or kill it before it does any damage!
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If you really want to have a good interface with the British game developer community then this is the place to come.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
I’ve felt a big passion here at Develop!
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more