One of the biggest challenges facing game developers today is how to get your game on people's radar in such a competitive marketplace. The Discoverability track will focus on helping you do just that - finding and attracting the right audience, nurturing your community and building good relationships with media, streamers and other influencers. Hear case studies, top tips and practical advice from the people behind some of the most successful games around.
The world of community management has changed. Now not only do most studios need one, they need one that can build from nothing - which can be the key difference in pay grade, experience and in some cases value for money. Community Development Veteran Stevie Ward talks through some key theories in Community Development and how you can specialise in growing them from nothing, making them strong, and building them to last.
A global launch to today's digital and multilingual marketplace can be a tall order for any game studio. How to choose in which languages/regions to localise your product? What to take into account in order to make smart decisions? How to evaluate those decisions after launch? Answering these questions is the key to increase the return on you localisation investment and set games up for global success.
As of 26 August 2020, Fall Guys has sold over 7 million copies on Steam. Multiple outlets have gone on to describe the game's popularity as a "phenomenon”.
Stevie Ward, Community Developer from PC Gamer, interviews Oliver Hindle Fall Guys Community Director and Haley Uyrus, Head of Brand Communications for Mediatonic on their hilarious and relatable social media presence, their brilliant communications and community strategy, and their approach to community collaboration that has helped to make Fall Guys the most downloaded PlayStation Plus Game of all time, the most-watched game on Twitch, and the initiative that raised over 1 million dollars for SpecialEffect.
In early prototyping, it's incredibly easy to make decisions that will hurt your design or success further on down the line. Is there a audience? Is there room for me in that market? Will there be people interested in this game by the time it's released? In today's market, picking the right game to make is everything. This talk will give you the tools to go ahead with your new project in confidence... or kill it before it does any damage!
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There’s something creative about Brighton, so it’s the perfect place to have the conference.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!