Tom works with businesses to develop their brand, marketing and commercial strategies; with proven expertise planning and implementing social, content, advertising and innovation campaigns for global brands. He’s currently Managing Director at Ralph, a BAFTA-winning creative company who make exciting content and campaigns for Netflix, Amazon, Sony, Square Enix, Curve Digital and many more.
In the subscriptions economy, video games marketing needs to focus on building brands and retaining 'customers', not just selling product. 'Stand-out' is already the biggest challenge for anyone providing content for TV and movie subscription services. Creating a great movie or TV series, recruiting top talent and getting it signed to one of the big platforms is just the start. Grabbing eyeballs and keeping them is what’s tough. In this talk, we'll examine what works for the likes of Netflix and Amazon and how those techniques can be harnessed by games developers and publishers across mobile, console and PC platforms, encompassing how to build up a brand, engage with audiences – and then, crucially, keep them.
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I’ve felt a big passion here at Develop!
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more