Tom works with businesses to develop their brand, marketing and commercial strategies; with proven expertise planning and implementing social, content, advertising and innovation campaigns for global brands. He’s currently Managing Director at Ralph, a BAFTA-winning creative company who make exciting content and campaigns for Netflix, Amazon, Sony, Square Enix, Curve Digital and many more.
In the subscriptions economy, video games marketing needs to focus on building brands and retaining 'customers', not just selling product. 'Stand-out' is already the biggest challenge for anyone providing content for TV and movie subscription services. Creating a great movie or TV series, recruiting top talent and getting it signed to one of the big platforms is just the start. Grabbing eyeballs and keeping them is what’s tough. In this talk, we'll examine what works for the likes of Netflix and Amazon and how those techniques can be harnessed by games developers and publishers across mobile, console and PC platforms, encompassing how to build up a brand, engage with audiences – and then, crucially, keep them.
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I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more