Simon Prytherch brings over 30 years of industry experience to his Head of Publishing role at Kwalee, with previous positions including seven years at Codemasters, where he headed up key titles such as LMA Manager. Simon has also been CEO of Lightning Fish Games, Chromativity and Fluid Games, ahead of a recent Software Development Manager role at Amazon. Simon’s focus at Kwalee is to replicate the chart-topping success of third-party titles such as Rocket Sky! multiple times over, and build an industry-leading publishing team.
Hyper-casual games are topping the mobile app stores with great regularity, but there remains some uncertainty over what exactly makes a game hyper-casual. In this session, Kwalee’s Head of Publishing Simon Prytherch will first provide some core definitions for those unfamiliar with the term, before going into a deeper exploration of the elements that all the most successful hyper-casual games share. What should a hyper-casual game look like? How can you bake a viral appeal into your game from the very outset? Can innovation still be achieved within these relatively narrow parameters? Attendees will learn all this and more in a talk that touches upon all aspects of hyper-casual game development and aims to equip developers with the best possible chance of hyper-casual success.
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There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
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