Simon Prytherch brings over 30 years of industry experience to his Head of Publishing role at Kwalee, with previous positions including seven years at Codemasters, where he headed up key titles such as LMA Manager. Simon has also been CEO of Lightning Fish Games, Chromativity and Fluid Games, ahead of a recent Software Development Manager role at Amazon. Simon’s focus at Kwalee is to replicate the chart-topping success of third-party titles such as Rocket Sky! multiple times over, and build an industry-leading publishing team.
Hyper-casual games are topping the mobile app stores with great regularity, but there remains some uncertainty over what exactly makes a game hyper-casual. In this session, Kwalee’s Head of Publishing Simon Prytherch will first provide some core definitions for those unfamiliar with the term, before going into a deeper exploration of the elements that all the most successful hyper-casual games share. What should a hyper-casual game look like? How can you bake a viral appeal into your game from the very outset? Can innovation still be achieved within these relatively narrow parameters? Attendees will learn all this and more in a talk that touches upon all aspects of hyper-casual game development and aims to equip developers with the best possible chance of hyper-casual success.
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Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
I’ve felt a big passion here at Develop!
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
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