Simon Prytherch brings over 30 years of industry experience to his Head of Publishing role at Kwalee, with previous positions including seven years at Codemasters, where he headed up key titles such as LMA Manager. Simon has also been CEO of Lightning Fish Games, Chromativity and Fluid Games, ahead of a recent Software Development Manager role at Amazon. Simon’s focus at Kwalee is to replicate the chart-topping success of third-party titles such as Rocket Sky! multiple times over, and build an industry-leading publishing team.
Hyper-casual games are topping the mobile app stores with great regularity, but there remains some uncertainty over what exactly makes a game hyper-casual. In this session, Kwalee’s Head of Publishing Simon Prytherch will first provide some core definitions for those unfamiliar with the term, before going into a deeper exploration of the elements that all the most successful hyper-casual games share. What should a hyper-casual game look like? How can you bake a viral appeal into your game from the very outset? Can innovation still be achieved within these relatively narrow parameters? Attendees will learn all this and more in a talk that touches upon all aspects of hyper-casual game development and aims to equip developers with the best possible chance of hyper-casual success.
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I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
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