Richard Pickering, Research Director and qualitative lead on 2CV’s Tech and Entertainment Practice. A researcher for over 14 years, Richard heads up 2CV’s Tech and Entertainment Practice, and works extensively with media clients and gaming developers and publishers across mobile, PC and console platforms. His gaming experience covers a diverse range of exploratory, developmental and evaluative research challenges.
Ever wondered what separates a good game from a great one? How developers find new gaps in the market or how to create a long-term franchise that sells more on each release? Then this is the talk for you. Between them, the 2CV Tech & Ent team have nearly 50 years’ experience working with the best-known developers and publishers, nationally and internationally. From greenlighting initial gaming concepts, to developing and optimising existing titles, and positioning to drive player engagement and maximise sales. Taking you through both the theory and the practice of applying Consumer Insights to game development with concrete examples and case studies. We’ll cover static and mobile platforms, and audiences from hyper-casual through to the hardest of cores. Topics will include – understanding gamer needs through segmentation, identifying market gaps, the disconnect between how devs think and how gamers think and how to overcome it, game testing with real gamers, and more. In just 45 minutes, we’ll cover tips and tricks on best practice applications of consumer insight from working with the biggest and the best names in the industry - everything you need to know on how consumer insight can supercharge your game development.
Book your conference pass now with a 30% discount - you can save as much as £355!
Offer ends 29 July.Find out more
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
If you really want to have a good interface with the British game developer community then this is the place to come.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more