John Campbell is the Technical Director and co-founder of award winning Triangular Pixels. John started as a games programmer at Sony London Studio in 2004, and has worked in VR/AR since 2012. He has had experience on a variety of PlayStation hardware and VR devices, and works at the bleeding edge new platforms solving tough technical challenges VR brings. With a background in gameplay, systems and networking he specialises in new user experiences and interactions.
The Unity Asset Store is a great resource for developers, but it can also be a surprisingly profitable secondary revenue stream for small Indies. John Campbell shares his experience of developing for the Store. During the development of a game we all create tools, systems and assets for our own needs, but often these are valuable to others and can enjoy a second life on the Asset Store providing not just additional income but also secondary benefits to your studio. Learn the publishing process end-to-end, starting with identifying potentially successful assets, creating and refining them for best success, release and store presentation, and post-release growth and curation. Also practical advice on user experience, documentation and how to efficiently manage your community and support requests. Triangular Pixels has been publishing to the Asset Store for four years. We started as an experiment but have steadily grown our store presence to where it’s an important part of our business. We include knowledge gained from our successful (and unsuccessful) assets, what we did right and what went wrong, and how we’ve integrated our learnings into our day-to-day development of our game projects. We also cover the risks (and perceived risks) with publishing on the Asset Store and how to evaluate their impact on you, how to mitigate those that are relevant and which perceived risks you don’t need to worry about.
Business advisers are so often recommend hiring more people, getting investors and sharing equity. But studios come in all sorts of shapes and sizes, so no single direction fits all. Share and hear ideas, stories and anecdotes of starting and “growing” a micro studio through all sorts of ways. For single-person developers, family-run studios, remote-based teams and more. Hear about getting funding, getting income, paying yourself and others, and balancing your time. 6 years establish studio, Triangular Pixels, host a roundtable where you will walk away with some great tips for the studio you run now, or will create in the future.
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Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
I’ve felt a big passion here at Develop!
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