Jason has been in the videogames industry since 1996 and has worked in development and publishing at companies such as EA, Disney, Zynga and Warner Media. He founded Boss Alien, creators of CSR Racing and sold the studio to Natural Motion ltd. He invested in the Trailer Farm, helped to build the company and then managed the sale to Keywords. He now runs TT Odyssey for Warner Media and is creating LEGO Star Wars Battles for mobile devices.
I was a hard core console game developer and player and was therefore very cynical initially of both mobile and the free to play business model. I had to personally change my views and attitudes and so did my team. It was a difficult adjustment but it's proved to be a very rewarding change to make. I will tell the story of my personal experience creating CSR Racing, launching it and how it felt to transition from being independent to selling the studio to a publisher as the game transitioned into a successful live service. This will lead into how I've discovered that market has changed as I now run our new game, LEGO Star Wars Battles through the soft launch process. On the way I'll talk about user acquisition, development, deciding on what product to make and then guiding it based upon analytics, user testing and the design process with the team. I'll try to be as honest and open as I can so that people can learn from my experiences and the methods we used at Boss Alien and have evolved to use at TT Odyssey.
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I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
If you really want to have a good interface with the British game developer community then this is the place to come.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
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