Isabel Davies

Purewal & Partners

Isabel Davies photo

Isabel is an associate at law firm Purewal & Partners. Her work spans the breadth of the digital entertainment industry, including advising video games, esports and digital broadcast businesses. Prior to joining Purewal & Partners, Isabel spent nearly three years working in-house at Disney Interactive and King in both legal and business development roles.

Isabel Davies is speaking at the following session/s

The Legal Dos and Don’ts of Mobile F2P

In this session, Isabel Davies, associate at law firm Purewal & Partners, takes a look at the legal and regulatory landscape for mobile F2P games, including monetisation, app stores and social functionality, and what best practice currently looks like.


  • Which areas of mobile F2P game design consumer regulators can find problematic.
  • How to keep your app store page legally compliant.
  • What regulatory issues there are around monetisation and user purchase flows.
  • What legal requirements exist around social functionality.

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