Head of Brand Communications @Mediatonic + Tonic Games Group! Fall Guys; Murder by Numbers #30Under30 /@gamedevheroes winner 2018. Views are my own. She/her. London, UK
As of 26 August 2020, Fall Guys has sold over 7 million copies on Steam. Multiple outlets have gone on to describe the game's popularity as a "phenomenon”.
Stevie Ward, Community Developer from PC Gamer, interviews Oliver Hindle Fall Guys Community Director and Haley Uyrus, Head of Brand Communications for Mediatonic on their hilarious and relatable social media presence, their brilliant communications and community strategy, and their approach to community collaboration that has helped to make Fall Guys the most downloaded PlayStation Plus Game of all time, the most-watched game on Twitch, and the initiative that raised over 1 million dollars for SpecialEffect.
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Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
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