Greg Sue is an artist at his core, but 17 years in the gaming industry have meant crossing lines into game design, production, marketing, team building, and monetisation. Previously he was an Art Director and founding member of Relentless Software which launched the genre-leading franchise 'Buzz: The Music Quiz' for Sony Entertainment. Currently, he is at MAG Interactive as Project Team Lead for 'Wordzee!' a mobile word game.
We all have an idea for a mobile game, but what does it take to make it a commercial reality? Mobile is a highly competitive space to get traction. How do you know your idea is good enough? What is the quickest way to prove your game? Can it survive in the wild? How do you compete with Wordscapes and Word With Friends? In this session, Greg takes us through the real journey from 2019 to the present. Starting from nothing to launching a successful game. In the process, he’ll talk about evaluating ideas, good foundations, picking your battles, flogging dead horses, intuition vs data, team growth challenges, how difficult it is to keep things simple, the sacrifices made, the successes and failures in the development process. The session will be of interest to attendees who want an insight into the growth of a game from first stages of incubation to launch. Team Leads and game teams alike will benefit from the first-hand experience. It will drill down on the key learnings on finding and keeping the initial spark alive and marrying it with the commercial realities for long term growth.
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A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
I’ve felt a big passion here at Develop!
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
If you really want to have a good interface with the British game developer community then this is the place to come.
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more