Greg Sue is an artist at his core, but 17 years in the gaming industry have meant crossing lines into game design, production, marketing, team building, and monetisation. Previously he was an Art Director and founding member of Relentless Software which launched the genre-leading franchise 'Buzz: The Music Quiz' for Sony Entertainment. Currently, he is at MAG Interactive as Project Team Lead for 'Wordzee!' a mobile word game.
We all have an idea for a mobile game, but what does it take to make it a commercial reality? Mobile is a highly competitive space to get traction. How do you know your idea is good enough? What is the quickest way to prove your game? Can it survive in the wild? How do you compete with Wordscapes and Word With Friends? In this session, Greg takes us through the real journey from 2019 to the present. Starting from nothing to launching a successful game. In the process, he’ll talk about evaluating ideas, good foundations, picking your battles, flogging dead horses, intuition vs data, team growth challenges, how difficult it is to keep things simple, the sacrifices made, the successes and failures in the development process. The session will be of interest to attendees who want an insight into the growth of a game from first stages of incubation to launch. Team Leads and game teams alike will benefit from the first-hand experience. It will drill down on the key learnings on finding and keeping the initial spark alive and marrying it with the commercial realities for long term growth.
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Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
If you really want to have a good interface with the British game developer community then this is the place to come.
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more