Eli started her career at leading social casino specialists Plumbee (now GSN Games) and Product Madness before moving to Supersolid Games to define and lead their strategy for growth as Head of User Acquisition. During her time at Supersolid, Eli has not only focused on connecting the company's titles with millions of loyal new players using her knowledge of ASO and User Acquisition, but having recently stepped up into a Product Manager role, Eli is now supporting Supersolid’s full game development process with her marketing and business insights. Eli is a widely respected specialist in her field and has been regularly invited to share her knowledge at industry events, including Mobile Growth Summit Berlin, Pocket Gamer London and Casual Connect Europe.
Good ASO is vital in this modern mobile landscape; in increases app visibility, store rankings, it drives organic installs, and best part; it's virtually free. Sadly, it is not as widely used by games companies and apps as it should be. ASO can easily be used by large companies as well as small start-ups and when done right can drive a large number of organic installs, however, when not done right it can negatively impact your games data and other areas of user acquisition. In this session you will learn how to get your app discovered on the IOS and Android stores, the most important areas to focus on, how to test your ideas and the positive and negative impacts this might have on your game, and the external factors that can impact your organic installs. You will also learn about different tools and research methods that can improve your ASO and how your ASO can also impact other areas of your game.
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Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
I’ve felt a big passion here at Develop!
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
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