Eli started her career at leading social casino specialists Plumbee (now GSN Games) and Product Madness before moving to Supersolid Games to define and lead their strategy for growth as Head of User Acquisition. During her time at Supersolid, Eli has not only focused on connecting the company's titles with millions of loyal new players using her knowledge of ASO and User Acquisition, but having recently stepped up into a Product Manager role, Eli is now supporting Supersolid’s full game development process with her marketing and business insights. Eli is a widely respected specialist in her field and has been regularly invited to share her knowledge at industry events, including Mobile Growth Summit Berlin, Pocket Gamer London and Casual Connect Europe.
Good ASO is vital in this modern mobile landscape; in increases app visibility, store rankings, it drives organic installs, and best part; it's virtually free. Sadly, it is not as widely used by games companies and apps as it should be. ASO can easily be used by large companies as well as small start-ups and when done right can drive a large number of organic installs, however, when not done right it can negatively impact your games data and other areas of user acquisition. In this session you will learn how to get your app discovered on the IOS and Android stores, the most important areas to focus on, how to test your ideas and the positive and negative impacts this might have on your game, and the external factors that can impact your organic installs. You will also learn about different tools and research methods that can improve your ASO and how your ASO can also impact other areas of your game.
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If you really want to have a good interface with the British game developer community then this is the place to come.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
I’ve felt a big passion here at Develop!
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
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