Eli started her career at leading social casino specialists Plumbee (now GSN Games) and Product Madness before moving to Supersolid Games to define and lead their strategy for growth as Head of User Acquisition. During her time at Supersolid, Eli has not only focused on connecting the company's titles with millions of loyal new players using her knowledge of ASO and User Acquisition, but having recently stepped up into a Product Manager role, Eli is now supporting Supersolid’s full game development process with her marketing and business insights. Eli is a widely respected specialist in her field and has been regularly invited to share her knowledge at industry events, including Mobile Growth Summit Berlin, Pocket Gamer London and Casual Connect Europe.
Good ASO is vital in this modern mobile landscape; in increases app visibility, store rankings, it drives organic installs, and best part; it's virtually free. Sadly, it is not as widely used by games companies and apps as it should be. ASO can easily be used by large companies as well as small start-ups and when done right can drive a large number of organic installs, however, when not done right it can negatively impact your games data and other areas of user acquisition. In this session you will learn how to get your app discovered on the IOS and Android stores, the most important areas to focus on, how to test your ideas and the positive and negative impacts this might have on your game, and the external factors that can impact your organic installs. You will also learn about different tools and research methods that can improve your ASO and how your ASO can also impact other areas of your game.
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There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
If you really want to have a good interface with the British game developer community then this is the place to come.
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