Corentin Delprat is a game director at Hutch, behind F1® Manager. With ten years of extensive experience at companies such as Square Enix and Gameloft, Delprat has lead game design teams across a wide spectrum of mobile products. His passion for data-driven design has made him an expert in building top grossing titles in the free-to-play space.
Licensing is a way to gain more attention for your games, and is usually part of a company's marketing strategy. How can you harness the potential behind an IP and apply it to your design pillars in order to find the right fit between the brand and your product? Going over the development of F1® Manager (from the concept stage to live servicing) this talk will look at how to differentiate your game from its competitors, achieve the right balance with features, engage and retain your target audience as well as scale with the brand.
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