Colin Macdonald
Indie Champions
Colin entered the games industry in 1990 producing dozens of games including licences of Lemmings and Prince of Persia, and the early games of the multi-billion dollar Grand Theft Auto franchise. He was a Co-Founder and Studio Manager of Realtime Worlds, where he helped raise >$100m in investment and oversaw the BAFTA-winning game Crackdown. In his role as Channel 4 Television’s Games Commissioner he commissioned dozens of games, which amassed millions of downloads and won BAFTA, Digital Emmy, Broadcast Digital and BIMA awards. He now runs indie publisher Indie Champions, is Commercial Director of Rivet Games, is on the advisory board of UK Games Fund, and advisor to facial animation specialists Speech Graphics.
Colin Macdonald is speaking at the following session/s
Lessons from both sides of the pitching table
Colin will give an insight into his process behind commissioning dozens of games as Games Commissioner at Channel 4, what he looked for in pitches, and what would warn him off commissioning certain projects or developers. Combined with wider experience from his 30 years in the games industry he'll summarise what's worked and what hasn't from a developer perspective, and give a number of actionable pointers that developers can adopt when pitching for new business.
Takeaway:
- An understanding of a games commissioning decision making process.
- Recommendations for how to approach seeking out new customers.
- Actionable tips of how to improve pitching for business.
Don’t miss our super early bird rates
Book your conference pass now with a 30% discount - you can save as much as £355!
Offer ends 29 July.
Find out more
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Haden Blackman
Hangar 13
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Grace Carroll
Creative Assembly
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Brenda Romero
Romero Games
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Gemma Foster
Dlala Studios
There’s something creative about Brighton, so it’s the perfect place to have the conference.
Graham Devine
Magic Leap
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
Jessica Saunders
Salix Games
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
Leanne Loombe
Riot Games
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
NHTV
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
Sean Murray
Hello Games
Get involved today!
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.
Find out moreOur Partners
Platinum Partners
Partners
Media Partners
