Colin Macdonald
Indie Champions
Colin entered the games industry in 1990 producing dozens of games including licences of Lemmings and Prince of Persia, and the early games of the multi-billion dollar Grand Theft Auto franchise. He was a Co-Founder and Studio Manager of Realtime Worlds, where he helped raise >$100m in investment and oversaw the BAFTA-winning game Crackdown. In his role as Channel 4 Television’s Games Commissioner he commissioned dozens of games, which amassed millions of downloads and won BAFTA, Digital Emmy, Broadcast Digital and BIMA awards. He now runs indie publisher Indie Champions, is Commercial Director of Rivet Games, is on the advisory board of UK Games Fund, and advisor to facial animation specialists Speech Graphics.
Colin Macdonald is speaking at the following session/s
Lessons from both sides of the pitching table
Colin will give an insight into his process behind commissioning dozens of games as Games Commissioner at Channel 4, what he looked for in pitches, and what would warn him off commissioning certain projects or developers. Combined with wider experience from his 30 years in the games industry he'll summarise what's worked and what hasn't from a developer perspective, and give a number of actionable pointers that developers can adopt when pitching for new business.
Takeaway:
- An understanding of a games commissioning decision making process.
- Recommendations for how to approach seeking out new customers.
- Actionable tips of how to improve pitching for business.
Don’t miss our super early bird rates
Book your conference pass now with a 30% discount - you can save as much as £355!
Offer ends 29 July.
Find out more
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
Hannah Flynn
Failbetter Games
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Jason Kingsley
Rebellion
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
Abbie Heppe
Media Molecule
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Grace Carroll
Creative Assembly
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell
Mike Bithell Games
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
Sean Murray
Hello Games
There’s something creative about Brighton, so it’s the perfect place to have the conference.
Graham Devine
Magic Leap
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
Ukie
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
Jessica Saunders
Salix Games
Get involved today!
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.
Find out moreOur Partners
Platinum Partners
Partners
Media Partners
