A researcher for over 24 years, Chris has extensive console gaming focused research experience, working with developers and publishers on a range of research challenges. These include auditing established game genres to identify opportunity, guiding game development from idea to launch, and ensuring an established franchise stays fresh.
Ever wondered what separates a good game from a great one? How developers find new gaps in the market or how to create a long-term franchise that sells more on each release? Then this is the talk for you. Between them, the 2CV Tech & Ent team have nearly 50 years’ experience working with the best-known developers and publishers, nationally and internationally. From greenlighting initial gaming concepts, to developing and optimising existing titles, and positioning to drive player engagement and maximise sales. Taking you through both the theory and the practice of applying Consumer Insights to game development with concrete examples and case studies. We’ll cover static and mobile platforms, and audiences from hyper-casual through to the hardest of cores. Topics will include – understanding gamer needs through segmentation, identifying market gaps, the disconnect between how devs think and how gamers think and how to overcome it, game testing with real gamers, and more. In just 45 minutes, we’ll cover tips and tricks on best practice applications of consumer insight from working with the biggest and the best names in the industry - everything you need to know on how consumer insight can supercharge your game development.
Book your conference pass now with a 30% discount - you can save as much as £355!
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There’s something creative about Brighton, so it’s the perfect place to have the conference.
I’ve felt a big passion here at Develop!
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more