A researcher for over 24 years, Chris has extensive console gaming focused research experience, working with developers and publishers on a range of research challenges. These include auditing established game genres to identify opportunity, guiding game development from idea to launch, and ensuring an established franchise stays fresh.
Ever wondered what separates a good game from a great one? How developers find new gaps in the market or how to create a long-term franchise that sells more on each release? Then this is the talk for you. Between them, the 2CV Tech & Ent team have nearly 50 years’ experience working with the best-known developers and publishers, nationally and internationally. From greenlighting initial gaming concepts, to developing and optimising existing titles, and positioning to drive player engagement and maximise sales. Taking you through both the theory and the practice of applying Consumer Insights to game development with concrete examples and case studies. We’ll cover static and mobile platforms, and audiences from hyper-casual through to the hardest of cores. Topics will include – understanding gamer needs through segmentation, identifying market gaps, the disconnect between how devs think and how gamers think and how to overcome it, game testing with real gamers, and more. In just 45 minutes, we’ll cover tips and tricks on best practice applications of consumer insight from working with the biggest and the best names in the industry - everything you need to know on how consumer insight can supercharge your game development.
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There’s something creative about Brighton, so it’s the perfect place to have the conference.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
If you really want to have a good interface with the British game developer community then this is the place to come.
I’ve felt a big passion here at Develop!
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more