Ahmed is an Dutch/Egyptian Lead UI Generalist with 7+ years of experience in AAA games and 15+ years making UI. His work can be found in titles like Killzone: Shadow Fall, Horizon Zero Dawn, Battlefield V and Star Wars Battlefront II.
Gameplay pacing is critical in deciding which information is presented to the player at any given moment, while they are playing. In this talk you will take home tools that can help you and your team pace the flow of information that is presented to your player. The talk will also cover how these tools were used to improve the HUD and in-game UI for the critically acclaimed Horizon Zero Dawn and to craft Battlefield V’s onboarding experience
The attendees will take away new ways to improve their game UI’s information architecture, specifically with regards to how the flow of information is paced. They will take home tools, in the form of simple exercises and heuristics, that can be used to help their teams achieve this goal. They will also be shown concrete examples of how these tools have been used to ship features in major AAA games like Horizon Zero Dawn and Battlefield V.
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There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
I’ve felt a big passion here at Develop!
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
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