Tom works with businesses to develop their brand, marketing and commercial strategies; with proven expertise planning and implementing social, content, advertising and innovation campaigns for global brands. He’s currently Managing Director at Ralph, a BAFTA-winning creative company who make exciting content and campaigns for Netflix, Sony and many more.
There’s been a step change in entertainment media marketing in recent years that means retention of audience is now just as important, if not more so, than audience acquisition. This is primarily because streaming services have become omnipotent in the worlds of TV, movies and music, along with a necessity on behalf of platform owners and content providers to build longer-term engagement with fans to keep those all-important ARPUs up. However, in video games, one of the most immersive forms on entertainment we have, there has been a tendency to focus on trailers as the focal point of both major (and minor) video game release campaigns, which often results in a ‘blink and you’ll miss it’ one time hit for the target audience. But with major players lining up video game streaming services, there’s a real opportunity to start working in the context of immersive, ongoing and evolving marketing plans for a game, with an emphasis on audience retention.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
If you really want to have a good interface with the British game developer community then this is the place to come.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
I’ve felt a big passion here at Develop!
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more