Tom Sweeney is the Director of Gaming at Media Chain (part of the Social Chain Group), where he leads the team responsible for some of the world's largest gaming social media communities; including GameByte, FragHero, and other brands with a combined following of more than 9.1M gamers around the world. Prior to taking on the role at Media Chain, he held the position of Head of Community Management at Jagex for more than 3 years. He was responsible for community engagement, influencer marketing, and lead the company's foray into esports. During this time, he and his team were nominated for "Community Management of the Year" at the MCV Awards 3 times, finally winning the award at the 2018 MCV Awards. Tom is a self-confessed games nerd with 100% completion of The Elder Scrolls: Oblivion, thousands of hours logged in RuneScape, and an unhealthy obsession with Civ 5.
The state of gaming culture is unrecognisable from just five years ago. Social media has redefined the dynamic between developers and players forever. With more choice for players than ever before, the need to retain players has never been more critical to a game’s success. Social connections, and a feeling of community are one of the most effective ways of retaining players and increasing lifetime value. The industry is waking up to this value with many developers incorporating social and community principles throughout their entire development process. Tom Sweeney has been lucky enough to manage the biggest gaming communities in the world throughout my career. From Jagex's community of 250,000,000 RuneScape players, through to now running the biggest social-first gaming community in the world for Media Chain. In this talk, I'm going to share most valuable lessons I've learned during my career and will reveal how a community can make or break a game. I will show you how to maximise retention and increase the efficiency of marketing by leveraging their fans as community ambassadors.
Acquire, retain, convert. Community has the power to help you build your userbase, retain these customers, convert them to purchase and increase lifetime value.
Book your conference pass now with a 30% discount - you can save as much as £355!
Offer ends 29 July.Find out more
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
If you really want to have a good interface with the British game developer community then this is the place to come.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
I’ve felt a big passion here at Develop!
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more