Marketing Director at Hi-Rez Studios with over 10 years in the games industry. Has worked on everything from indie games to AAA launches across PC, mobile and console with a focus on data-driven marketing campaigns that engage the players and viewers around the world.
The world of marketing is an ever changing space. In this session, we'll dig deep into five key trends that are shaping the tools and strategies available for growing your games, as well as debunking some of the myths that may waste your time and money. - Is algorithmic advertising killing traditional advertising channels? - Is growth hacking more important that marketing? - What does the proliferation of digital stores mean for your game? - Are esports and let's play videos killing gaming? - Will the next big thing in games will be totally different from anything we've seen to date?
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
I’ve felt a big passion here at Develop!
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more