Ron Ashtiani


Ron Ashtiani photo

CREATIVE: Over the last 20 years, I have worked on 3 block buster Marvel movies and over 30 video games, 8 of which charted in the No1 slot.

I've been lucky enough to have worked with huge brands like J.K Rowling, Warner Bros, Sony and Microsoft to name just a few.
I have always been passionate about entertainment and digital experiences and even worked on an award winning coffee machine for Costa.

What these projects have in common is that they are all the best in their field. I challenge myself and others to push boundaries and deliver above expectations, to grow ourselves and the field we work in.

BUSINESS: I've been involved in the running of several businesses over the years, my most notable success being visual design studio, Atomhawk.

I formed the company in the 2009 recession and built it up from a team of 4, to an international leading brand with studios in the UK and Canada. The business has won 8 awards to date and I am proud to have been listed in both the UK top 100 people in video games and also in the top 100 in digital media.

In June 2017, I negotiated the acquisition of Atomhawk by Sumo Digital and I joined their management team. In December 2017 we floated the combined group on AIM as Sumo Group PLC

LEADERSHIP: I have led a wide range of teams, from small proof of concept groups to large development teams spread across multiple locations.

As a start up founder to mature business CEO, I have worn every hat in the organisation, doing whatever was needed to grow into a mature business: overseeing projects, creative direction, production, finance, account management, business development.

I found my passion in growing people, inspiring the creative teams, building key client relationships and setting our business strategy.

I managed to successfully build studios in the UK and Canada. When I sold the business in 2017, I kept my group focused to then go through a successful IPO.

Ron Ashtiani is speaking at the following session/s

The Art of Direction

Thursday 11th July: 15.00 - 15.45 : Room 4

I will be taking the audience through the creative processes I used for games like Mortal Kombat X and the Marvel Movies Guardians of the Galaxy and Avengers to develop a unique visual style. How to conceive an art style, refine it and the tools that can be used to describe the style to the rest of a team to get them all aligned with your vision.
I also cover the difference between different art style options and how each has their own benefits and pitfalls. I also cover different project types and how a different approach to the art can help manage delivery times and budgets.

  • How to plan properly for a motion capture shoot, what to consider depending on what sort of space or equipment you might have, and how much time and content you have for a shoot.
  • How to prepare yourself during the shoot.
  • Other things to consider during or before a shoot- How to structure a shoot (naming conventions to consider), and what to focus on when there is little time to prepare for the shoot. Benefits of using a virtual camera or streaming directly to Motionbuilder. Considering camera recalibration, and actor recalibration, and other best practices.
  • How to communicate with the team, Mocap Directors, or actors before, during, and after the shoot. Making your actors feel comfortable and open, and being aware of how your actor or yourself is feeling to get the best performance.

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