Nick Marshall started his games marketing career in the thick of the PC digital boom working on both Mastertronic’s indie titles and retailer Get Games Go. With a handsome stack of experience in indie games publishing (and a dash of AAA with Warner Bros.) he’s here to talk about games events.
Our ever growing industry provides more and more opportunities for developers to get their games in front of consumers at expos. But how do you judge if an event is worth it and how do you maximise your game’s presence on your limited budget? Is it even worth going at all? With a background in marketing and a veteran exhibitor of games Nick aims to give guidance to indie developers on the realities and problems that come with exhibiting along with some solutions to the big troubles smaller developers can face. This talk includes advice on planning, merchandise, press, measuring performance and more. With examples from across the industry and lessons learned the hard way this talk promises to be a concise, honest and hopefully witty guide on succeeding at games expos.
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Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There’s something creative about Brighton, so it’s the perfect place to have the conference.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more