Nick Marshall started his games marketing career in the thick of the PC digital boom working on both Mastertronic’s indie titles and retailer Get Games Go. With a handsome stack of experience in indie games publishing (and a dash of AAA with Warner Bros.) he’s here to talk about games events.
Our ever growing industry provides more and more opportunities for developers to get their games in front of consumers at expos. But how do you judge if an event is worth it and how do you maximise your game’s presence on your limited budget? Is it even worth going at all? With a background in marketing and a veteran exhibitor of games Nick aims to give guidance to indie developers on the realities and problems that come with exhibiting along with some solutions to the big troubles smaller developers can face. This talk includes advice on planning, merchandise, press, measuring performance and more. With examples from across the industry and lessons learned the hard way this talk promises to be a concise, honest and hopefully witty guide on succeeding at games expos.
Book your conference pass now to save over 35% - you can save as much as £330!
Offer ends 3 April.Find out more
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
If you really want to have a good interface with the British game developer community then this is the place to come.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more