Nick Marshall started his games marketing career in the thick of the PC digital boom working on both Mastertronic’s indie titles and retailer Get Games Go. With a handsome stack of experience in indie games publishing (and a dash of AAA with Warner Bros.) he’s here to talk about games events.
Our ever growing industry provides more and more opportunities for developers to get their games in front of consumers at expos. But how do you judge if an event is worth it and how do you maximise your game’s presence on your limited budget? Is it even worth going at all? With a background in marketing and a veteran exhibitor of games Nick aims to give guidance to indie developers on the realities and problems that come with exhibiting along with some solutions to the big troubles smaller developers can face. This talk includes advice on planning, merchandise, press, measuring performance and more. With examples from across the industry and lessons learned the hard way this talk promises to be a concise, honest and hopefully witty guide on succeeding at games expos.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
If you really want to have a good interface with the British game developer community then this is the place to come.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
I’ve felt a big passion here at Develop!
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more