Leanne always knew she wanted to make games and officially started her career 14 years ago in the UK working on titles such as Scrabble, Risk Factions and Magic the Gathering. She then joined Electronic Arts as Senior Producer where she married her love for cars and games by heading up multiple Need for Speed titles including leading the transition to a community run live service. She is now the Head of Riot Labs at Riot Games in Los Angeles, where she is focused on enhancing the League of Legends IP and giving players more exciting things to experience.
Every great game starts with a pitch. Explaining ideas and crafting great pitches is hard and getting people bought into your idea is even harder. There is no perfect answer, but there are some processes and frameworks that have been proven to get your audience bought into your idea. In this session Leanne will discuss her approach to crafting pitches, which she has used on big franchises such as Need for Speed and League of Legends. This talk will cover how important the "why" is, top tips on crafting a pitch and how you can take your audience through a strong player journey which supports your idea and sets you apart from others.
Sign up to our e-newsletter for all the latest info for next year's event!Sign up now
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more