Jack started working in games when he was 15 working on a mod for Unreal which turned out to be very successful and was bought out by Epic. Twenty years later and he has worked in triple a, indie and now spends his time working in mobile f2p games as Studio Art Director at Rovio Sweden, the birthplace of the hugely successful Angry Birds 2. He spends his spare time taking photography and working on music.
Jack will focus on the methods he uses to understand the audience in order to build the best possible art style for F2P product. Jack will cover what he believes are the three foundation areas that he found crucial during the production cycle of a game and those are;
-Team diversity, and why building a diverse art team is just as important as great design.
-Familiarity, how to build an art style that is appealing yet fresh using familiarity by understanding your target audience.
-Trends, trends are important to assist in crafting something popular and potentially helping grow a product organically.
Jack will explain why believes that been aligned on these core principals are perfect for a healthy and successful art style that can assist with a launch that can lead to a broader audience, cheaper user acquisition and can be turned into a brand.
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Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
If you really want to have a good interface with the British game developer community then this is the place to come.
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more