Jack started working in games when he was 15 working on a mod for Unreal which turned out to be very successful and was bought out by Epic. Twenty years later and he has worked in triple a, indie and now spends his time working in mobile f2p games as Studio Art Director at Rovio Sweden, the birthplace of the hugely successful Angry Birds 2. He spends his spare time taking photography and working on music.
Jack will focus on the methods he uses to understand the audience in order to build the best possible art style for F2P product. Jack will cover what he believes are the three foundation areas that he found crucial during the production cycle of a game and those are;
-Team diversity, and why building a diverse art team is just as important as great design.
-Familiarity, how to build an art style that is appealing yet fresh using familiarity by understanding your target audience.
-Trends, trends are important to assist in crafting something popular and potentially helping grow a product organically.
Jack will explain why believes that been aligned on these core principals are perfect for a healthy and successful art style that can assist with a launch that can lead to a broader audience, cheaper user acquisition and can be turned into a brand.
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Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
There’s something creative about Brighton, so it’s the perfect place to have the conference.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
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