Ian has been working in f2p for more than 10 years for Hutch, Lionhead, EA/Playfish and Glu Mobile. In that time he’s launched over 18 f2p games including; FIFA Superstars, The Sims Social and Top Drives. The games Ian has worked on have been played by over 500 million people.
This talk will explore how to operate and monetise free-to-play-games as a service and will look into why we at Hutch use live ops. Using the case study of Top Drives, the #1 FREE car racing card collection game, we look at how to deliver an evolving and responsive experience that can keep players engaged in the long term.
Develop:Brighton brings together the game dev community to share ideas, learn and be inspired by each other. So if you have an idea for a conference session we'd love to hear it. Hurry - the deadline for submissions is 19 February!find out more
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
If you really want to have a good interface with the British game developer community then this is the place to come.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
I’ve felt a big passion here at Develop!
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more