Ian has been working in f2p for more than 10 years for Hutch, Lionhead, EA/Playfish and Glu Mobile. In that time he’s launched over 18 f2p games including; FIFA Superstars, The Sims Social and Top Drives. The games Ian has worked on have been played by over 500 million people.
This talk will explore how to operate and monetise free-to-play-games as a service and will look into why we at Hutch use live ops. Using the case study of Top Drives, the #1 FREE car racing card collection game, we look at how to deliver an evolving and responsive experience that can keep players engaged in the long term.
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Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
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Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
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