Ian Griffiths


Ian  Griffiths photo

Ian has been working in f2p for more than 10 years for Hutch, Lionhead, EA/Playfish and Glu Mobile. In that time he’s launched over 18 f2p games including; FIFA Superstars, The Sims Social and Top Drives. The games Ian has worked on have been played by over 500 million people.

Ian Griffiths is speaking at the following session/s

Monetising Live Ops

Wednesday 10th July: 11.00 - 11.45 : Room 6

This talk will explore how to operate and monetise free-to-play-games as a service and will look into why we at Hutch use live ops. Using the case study of Top Drives, the #1 FREE car racing card collection game, we look at how to deliver an evolving and responsive experience that can keep players engaged in the long term.

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