Ian has been working in f2p for more than 10 years for Hutch, Lionhead, EA/Playfish and Glu Mobile. In that time he’s launched over 18 f2p games including; FIFA Superstars, The Sims Social and Top Drives. The games Ian has worked on have been played by over 500 million people.
This talk will explore how to operate and monetise free-to-play-games as a service and will look into why we at Hutch use live ops. Using the case study of Top Drives, the #1 FREE car racing card collection game, we look at how to deliver an evolving and responsive experience that can keep players engaged in the long term.
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Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
I’ve felt a big passion here at Develop!
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more