Ian has been working in f2p for more than 10 years for Hutch, Lionhead, EA/Playfish and Glu Mobile. In that time he’s launched over 18 f2p games including; FIFA Superstars, The Sims Social and Top Drives. The games Ian has worked on have been played by over 500 million people.
This talk will explore how to operate and monetise free-to-play-games as a service and will look into why we at Hutch use live ops. Using the case study of Top Drives, the #1 FREE car racing card collection game, we look at how to deliver an evolving and responsive experience that can keep players engaged in the long term.
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By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
I’ve felt a big passion here at Develop!
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
If you really want to have a good interface with the British game developer community then this is the place to come.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
There’s something creative about Brighton, so it’s the perfect place to have the conference.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
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