Hannah Flynn is Communications Director at Failbetter Games, where she has worked on Fallen London, Sunless Sea and Sunless Skies. In previous lives she worked for Penguin Random House, TATE and the NSPCC.
What does a successful marketing campaign look like for a niche indie game in 2019? Hannah Flynn will break down everything she and the Failbetter Games team did to launch Sunless Skies, with the pros, cons and outcomes for each. Including: - Strategy - how to make a launch splash when leaving Early Access - Community and social media - Streamer outreach - Content partnerships - Multiple trailers - Media outreach and press event - Consumer events - Advertising - Store placements - Merchandising
You'll have a sense of what's really required to make a game launch a success, and hopefully take away two or three concrete ideas for launching your next title based on what we learned.
Sign up to our e-newsletter for all the latest info for next year's event!Sign up now
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
I’ve felt a big passion here at Develop!
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more