Hannah Flynn is Communications Director at Failbetter Games, where she has worked on Fallen London, Sunless Sea and Sunless Skies. In previous lives she worked for Penguin Random House, TATE and the NSPCC.
What does a successful marketing campaign look like for a niche indie game in 2019? Hannah Flynn will break down everything she and the Failbetter Games team did to launch Sunless Skies, with the pros, cons and outcomes for each. Including: - Strategy - how to make a launch splash when leaving Early Access - Community and social media - Streamer outreach - Content partnerships - Multiple trailers - Media outreach and press event - Consumer events - Advertising - Store placements - Merchandising
You'll have a sense of what's really required to make a game launch a success, and hopefully take away two or three concrete ideas for launching your next title based on what we learned.
Develop:Brighton brings together the game dev community to share ideas, learn and be inspired by each other. So if you have an idea for a conference session we'd love to hear it. Hurry - the deadline for submissions is 19 February!find out more
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There’s something creative about Brighton, so it’s the perfect place to have the conference.
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more