Ella began working in games in 2008, setting up her first game development studio as a graduate. Over the last decade Ella has founded three development studios, focusing on work for hire and development of own and licensed IP, with teams of up to 25 people. Since 2014, Ella has also been providing strategic support as a consultant to other developers and organisations. With her background in programming and user experience design, and her experience in production, fundraising and company strategy, Ella works with a broad variety of companies to assist with the development of games and the games industry. Ella regularly contributes to the UK games industry through her position on the UKIE board, regularly speaking at industry events and writing articles published by various games press. Over the last 5 years she has been awarded finalist in the ‘Innovator Of The Year’ category for Women In Technology Awards, named in Develop’s ‘Top 30 under 30’, been a finalist in the TIGA Awards Leadership category and twice listed in MCV's UK Top 100 Women in Games including as a finalist in the ‘Business Woman of the Year’ category.
How do investors really assess your pitch? What are they looking for, and what are they thinking? What is the internal review process that they go through to assess a project? There is lots of advice available about how to pitch, and what investors are looking for. However, if you could put yourselves in the shoes of the investors reviewing your pitch, you would have useful insight to help you improve what and how you present to them.
This talk will explain how investment funds assess companies and projects, from the point of view of the investor. By explaining how an investment fund's green light process works, from personal experience designing and implementing these processes, attendees will gain insight into how investors think and what they are looking for.
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Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
If you really want to have a good interface with the British game developer community then this is the place to come.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
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