Joel’s videogame career started with British indie developer Wide Games then quickly progressed to representing and growing all of Kujus five studios. Joel worked in digital marketing and distribution, publishing indie titles on XBLA while consulting at Board level with more of Europe’s largest and most successful developers. Joel gained experience in mobile free-to-play publishing while VP of Business Development for FusePowered and all aspects of licensing while Director of Licensing & Business Development for Codemasters. Joel has an industry-wide reputation for professionalism and good humor as well as an enviable list of high-level contacts.
Longtime agent Joel Benton with UK developer AJ Grand Scrutton to do some real talk about the benefits and potential pitfalls of having an agent. This chat will cover the trends that have altered our business over the last decade and how future trends will alter our industry. These two will then open up the floor for a real-time question and answer to field questions from developers who are struggling to make it in this current climate.
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I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
If you really want to have a good interface with the British game developer community then this is the place to come.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more