Christian Fonnesbech is Head of IP Development at Nordisk Film Games, which has invested in 6 indie game developers over the last 24 months. He is also an independent consultant at Digital Development Management - DDM. Before this, Christian produced and directed 35+ game projects for advertising, learning and entertainment. more than anything, he loves story & franchise development.
There are too many games launching every day. How do you look different? How do you stand out in the market? This talk will take you through the 5 basic steps of positioning, designing and building a distinctive brand around your game. 1. Uncover existing values & goals 2. Define the brand & positioning 3. Craft the brand 4. Implement 5. Communicate Short term, this can make your marketing much more effective. Long term, it can increase engagement and the value of your company to investors and others. We all hope for a hit, but hope is not a strategy.
Book your conference pass now to save over 35% - you can save as much as £330!
Offer ends 3 April.Find out more
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
I’ve felt a big passion here at Develop!
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more