Christian Fonnesbech is Head of IP Development at Nordisk Film Games, which has invested in 6 indie game developers over the last 24 months. He is also an independent consultant at Digital Development Management - DDM. Before this, Christian produced and directed 35+ game projects for advertising, learning and entertainment. more than anything, he loves story & franchise development.
There are too many games launching every day. How do you look different? How do you stand out in the market? This talk will take you through the 5 basic steps of positioning, designing and building a distinctive brand around your game. 1. Uncover existing values & goals 2. Define the brand & positioning 3. Craft the brand 4. Implement 5. Communicate Short term, this can make your marketing much more effective. Long term, it can increase engagement and the value of your company to investors and others. We all hope for a hit, but hope is not a strategy.
Book your conference pass now with a 20% discount - you can save as much as £180!
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A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
If you really want to have a good interface with the British game developer community then this is the place to come.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more