Christian Fonnesbech is Head of IP Development at Nordisk Film Games, which has invested in 6 indie game developers over the last 24 months. He is also an independent consultant at Digital Development Management - DDM. Before this, Christian produced and directed 35+ game projects for advertising, learning and entertainment. more than anything, he loves story & franchise development.
There are too many games launching every day. How do you look different? How do you stand out in the market? This talk will take you through the 5 basic steps of positioning, designing and building a distinctive brand around your game. 1. Uncover existing values & goals 2. Define the brand & positioning 3. Craft the brand 4. Implement 5. Communicate Short term, this can make your marketing much more effective. Long term, it can increase engagement and the value of your company to investors and others. We all hope for a hit, but hope is not a strategy.
Don't miss out on 3 days of exceptional talks and the opportunity to connect with the game dev community!Book your free place here
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
I’ve felt a big passion here at Develop!
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
There’s something creative about Brighton, so it’s the perfect place to have the conference.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
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