Chris Hassell co-founded creative agency Ralph in London in 2005. A New York office followed in 2009 and last year saw the opening of the company’s Los Angeles studio. Under his direction, Ralph has expanded its business dramatically over the past year. As well as the opening of the LA office, Ralph has continued to innovate in its experiential, creative and social media work. Highlights over the past 12 months include the launch of an ambitious live event experience for Sony, the Lost In Music campaign; the creation of an emotive trailer for video games giant Square Enix’s Life Is Strange: Before The Storm; the development of Nickelodeon’s first online multiplayer game; a high profile social media campaign for Netflix’s award-winning show Stranger Things which included the Ralph team create Stranger Things versions of classic movie posters. Chris' company, Ralph, works across TV, video games, movies and music, helping entertainment brands connect with their consumers via social and live channels.
There’s been a step change in entertainment media marketing in recent years that means retention of audience is now just as important, if not more so, than audience acquisition. This is primarily because streaming services have become omnipotent in the worlds of TV, movies and music, along with a necessity on behalf of platform owners and content providers to build longer-term engagement with fans to keep those all-important ARPUs up. However, in video games, one of the most immersive forms on entertainment we have, there has been a tendency to focus on trailers as the focal point of both major (and minor) video game release campaigns, which often results in a ‘blink and you’ll miss it’ one time hit for the target audience. But with major players lining up video game streaming services, there’s a real opportunity to start working in the context of immersive, ongoing and evolving marketing plans for a game, with an emphasis on audience retention.
Book your conference pass now to save over 35% - you can save as much as £330!
Offer ends 3 April.Find out more
If you really want to have a good interface with the British game developer community then this is the place to come.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
I’ve felt a big passion here at Develop!
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more