Always focused on results, Chris is a Product and Delivery Manager who has worked with one of the UK's leading influencer marketing agencies. His focus is to promote sustainable growth using technology solutions in a sustainable fashion and keep everyone up to date with the technology needed to do that. Chris's background is in helping startups grow using the knowledge accumulated throughout the years and his experience in gamification and game design. Chris has spoken at various conferences, from GIC in Poland to Casual Connect.
Influencer Marketing has long been hailed as "the next big thing" in the marketing industry. With some calling it the best way to get customers while others call it the best way to lose your money, who is right? Although influencer marketing in its current format for several years, new developments in both social media technology and new social media platforms are making the field one that's hard to grasp and effectively capitalise on, with stories in the media every couple of months about scandals or campaigns gone wrong, as was the case with Fyre Festival. Similar stories talk about great successes, like Nike's Kaepernick ad and following increase in share price and sales. Chris, Product and Delivery Manager at PMYB, the UK's leading influencer marketing agency, will tackle the myths and unveil the best practices, with a focus on influencer marketing for games, which will ensure that your influencer marketing strategy will have the highest return on investment.
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Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
If you really want to have a good interface with the British game developer community then this is the place to come.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more