Always focused on results, Chris if PMYB's Product and Delivery Manager. His focus is to help PMYB grow in a sustainable fashion and keep everyone up to date with the technology needed to do that. Chris's background is in helping startups grow using knowledge accumulated throughout the years and his experience in gamification and game design. Chris has spoken at various conferences, from GIC in Poland to Casual Connect.
Influencer Marketing has long been hailed as "the next big thing" in the marketing industry. With some calling it the best way to get customers while others call it the best way to lose your money, who is right? Although influencer marketing in its current format for several years, new developments in both social media technology and new social media platforms are making the field one that's hard to grasp and effectively capitalise on, with stories in the media every couple of months about scandals or campaigns gone wrong, as was the case with Fyre Festival. Similar stories talk about great successes, like Nike's Kaepernick ad and following increase in share price and sales. Chris, Product and Delivery Manager at PMYB, the UK's leading influencer marketing agency, will tackle the myths and unveil the best practices, with a focus on influencer marketing for games, which will ensure that your influencer marketing strategy will have the highest return on investment.
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Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
If you really want to have a good interface with the British game developer community then this is the place to come.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more