Adam Betteridge

Authentic Media Group

Adam Betteridge  photo

Authentic Media Group is owned by Adam Betteridge, an executive producer with over 20 years across the creative industries, including Games, Film, TV, Theatre and Music. Authentic provides business development consultancy services to various financiers and games businesses, and helps a wide variety of creative industry organisations find the finance they need to grow. We can help investors make informed decisions, and assist games businesses seeking to raise finance, including via SEIS/EIS, UA funding, and cash flowing both VGTR and R&D tax credits. You can find more info here: www.authentic-media.co.uk

Adam Betteridge is speaking at the following session/s

Pitch Review

Thursday 11th July: 15.00 - 15.45 : Room 1

Are you looking to raise investment and are working on your pitch? Is it in draft form, or maybe you’ve already shown some investors but would value some feedback. Following on from Ella Romanos' talk - ‘What Investors Really Look For', this session will provide an opportunity for you to get honest direct feedback from a range of financers and funding experts, in small groups. With a range of experts from publishers to VCs, get feedback that helps you develop your pitch in the direction that you want. Expect honest and constructive feedback to help you improve your pitch and chances of raising funding, as well as an opportunity to meet the financers.

  • How to improve your pitch
  • What financers look for

What Investors Really Look For

Thursday 11th July: 12.15 - 13.00 : Room 3

How do investors really assess your pitch? What are they looking for, and what are they thinking? What is the internal review process that they go through to assess a project? There is lots of advice available about how to pitch, and what investors are looking for. However, if you could put yourselves in the shoes of the investors reviewing your pitch, you would have useful insight to help you improve what and how you present to them. 

This talk will explain how investment funds assess companies and projects, from the point of view of the investor. By explaining how an investment fund's green light process works, from personal experience designing and implementing these processes, attendees will gain insight into how investors think and what they are looking for.

  • How to pitch to investors
  • What investors look for from game devs when pitching

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