Will is a freelance games journalist. At almost 13 years into the job, he has by lines across The Guardian, Edge, Eurogamer, Kotaku UK, Vice Waypoint, IGN and others. He’s also found a niche covering games for the games industry. He stood as Develop magazine’s editor, and has contributed to GamesIndustry.biz, Pocketgamer.biz and MCV. He is currently editor of TheGamingEconomy. Will is also a game script editor, consultant, awards judge, events curator and researcher. Last year Will took home a champion’s trophy at the UK Yo-Yo Nationals… competing in the lowliest division possible.
Creating original IP is hard. We all know that. But how you exploit it, value it, monetise it, and perhaps most importantly, how you protect it, are critical if you want to give your IP the best chance of success. Come and hear from this expert panel - chaired by Will Freeman, who will share their advice and experiences of how to get the most out of your IP and keeping it safe along the way.
Having seen his latest game John Wick Hex enjoy a bounty of attention amidst the chaos and noise of E3, Mike will reflect on the experience of coupling the approach and mindset of indie development with the worlds of major licensed IP, large film companies and expos dominated by triple-A games. From the innovative ideas within John Wick Hex to its journey through the global spotlight, Mike will share exactly how the game came to be, and how he and the team seized the opportunity when it found itself enjoying a lot of attention.
Media Molecule is known for innovation and originality in all their titles - as well as giving community the tools to become creators themselves. Dreams, the latest release from Media Molecule, takes UGC to the next level, giving community accessible game development tools and a platform to share and collaborate with a global community. This fireside chat with the Mm directors will discuss the challenges of creating a tool that works both for a professional development studio and a newcomer to digital creation - and what happens when you open up the doors of creativity to everyone.
Interview by Will Freeman.
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We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
If you really want to have a good interface with the British game developer community then this is the place to come.
I’ve felt a big passion here at Develop!
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
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