Marketing Director at Hi-Rez Studios with over 10 years in the games industry. Has worked on everything from indie games to AAA launches across PC, mobile and console with a focus on data-driven marketing campaigns that engage the players and viewers around the world.
The world of marketing is an ever changing space. In this session, we'll dig deep into five key trends that are shaping the tools and strategies available for growing your games, as well as debunking some of the myths that may waste your time and money. - Is algorithmic advertising killing traditional advertising channels? - Is growth hacking more important that marketing? - What does the proliferation of digital stores mean for your game? - Are esports and let's play videos killing gaming? - Will the next big thing in games will be totally different from anything we've seen to date?
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I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
I’ve felt a big passion here at Develop!
There are many ways you can be part of Develop:Brighton 2020 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more