Shuhei Yoshida, a 30-year Sony veteran and renowned software developer, has been with the PlayStation group since the project's inception more than 20 years ago.
In Sept. 2005, SCE Worldwide Studios was formed by gathering product development talents in all Sony Computer Entertainment regions, creating one of the largest product development groups in the industry, where Yoshida led operations in the US. He was appointed Vice President, Product Development, Sony Computer Entertainment America in April 2000, Sr.Vice President in February 2007, and then President of SCE Worldwide Studios (current SIE Worldwide Studios) in May 2008. He overlooks all internal product development operations, including the 12 studios located worldwide in Fukuoka, Japan, Tokyo, Japan, Amsterdam, Netherlands, Cambridge UK, Guildford, UK, London, UK, Runcom, UK, Bend, US, Los Angeles, US, San Diego, US, San Mateo, US, and Santa Monica, US. Yoshida has overseen development of many global best-selling franchises, such as God of War®, Gran Turismo®, Hot Shots Golf®, inFAMOUS™, Journey™, Killzone®, LittleBigPlanet™, MLB: The Show™, SingStar®, The Last of Us™, and Uncharted.
Yoshida joined Sony Corporation in 1986 where he was involved in the corporate strategy group, as well as coordinating the PC business. He was one of the initial members of the PlayStation project in February 1993, where he held various high-profile positions in both the product development and third party relations arenas. Yoshida was among those responsible for the creation of Sony Computer Entertainment Inc.'s internal product development team. In the studio, he produced/executive produced Ape Escape®, Crash Bandicoot™, Gran Turismo®, ICO™, and The Legend of Dragoon® among others.
Yoshida earned his Bachelor of Science degree in economics from Kyoto University, Japan, and his master's degree in business administration from the University of California at Los Angeles.
1964.2 Born in Kyoto, Japan
1986.4 Joined Sony Corporation, assigned to Corporate Strategy Group
1993.11 Joined Sony Computer Entertainment Inc. (SCEI) as the manager of account executive group at 3rd Party Relations Department
1996.4 Transferred to Product Development Department as Producer
2000.4 Joined Sony Computer Entertainment America (SCEA) as Vice President, Product Development
2005.9 Worldwide Studios was formed and SCEA PD became a part of it
2007.2 Promoted to Senior Vice President, Product Development, SCEA, a part of Worldwide Studios
2008.5 Promoted to President, Worldwide Studios, SCEI
2016.4 President, Worldwide Studios, Sony Interactive Entertainment LLC.
We are honored to have this year’s Develop Industry Legend Award winner and the president of Worldwide Studios for Sony Interactive Entertainment Shuhei Yoshida share his perspective on his long career. Shu’s career at Sony started in the 80’s before joining the original PlayStation team nearly two years ahead of the launch of PS1. As Executive Producer, Shu oversaw the release of iconic games like Gran Turismo and in his management capacity has continued to deliver generation-defining games from Ico to The Last of Us. He was also involved in the launches of all the PlayStation platforms including the current PSVR. During this fireside chat Shu will talk about the mission of managing the worldwide studios, and share his insight on Sony’s current successes.
Interview by Edge Magazine's Nathan Brown.
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