Shuhei Yoshida, a 30-year Sony veteran and renowned software developer, has been with the PlayStation group since the project's inception more than 20 years ago.
In Sept. 2005, SCE Worldwide Studios was formed by gathering product development talents in all Sony Computer Entertainment regions, creating one of the largest product development groups in the industry, where Yoshida led operations in the US. He was appointed Vice President, Product Development, Sony Computer Entertainment America in April 2000, Sr.Vice President in February 2007, and then President of SCE Worldwide Studios (current SIE Worldwide Studios) in May 2008. He overlooks all internal product development operations, including the 12 studios located worldwide in Fukuoka, Japan, Tokyo, Japan, Amsterdam, Netherlands, Cambridge UK, Guildford, UK, London, UK, Runcom, UK, Bend, US, Los Angeles, US, San Diego, US, San Mateo, US, and Santa Monica, US. Yoshida has overseen development of many global best-selling franchises, such as God of War®, Gran Turismo®, Hot Shots Golf®, inFAMOUS™, Journey™, Killzone®, LittleBigPlanet™, MLB: The Show™, SingStar®, The Last of Us™, and Uncharted.
Yoshida joined Sony Corporation in 1986 where he was involved in the corporate strategy group, as well as coordinating the PC business. He was one of the initial members of the PlayStation project in February 1993, where he held various high-profile positions in both the product development and third party relations arenas. Yoshida was among those responsible for the creation of Sony Computer Entertainment Inc.'s internal product development team. In the studio, he produced/executive produced Ape Escape®, Crash Bandicoot™, Gran Turismo®, ICO™, and The Legend of Dragoon® among others.
Yoshida earned his Bachelor of Science degree in economics from Kyoto University, Japan, and his master's degree in business administration from the University of California at Los Angeles.
1964.2 Born in Kyoto, Japan
1986.4 Joined Sony Corporation, assigned to Corporate Strategy Group
1993.11 Joined Sony Computer Entertainment Inc. (SCEI) as the manager of account executive group at 3rd Party Relations Department
1996.4 Transferred to Product Development Department as Producer
2000.4 Joined Sony Computer Entertainment America (SCEA) as Vice President, Product Development
2005.9 Worldwide Studios was formed and SCEA PD became a part of it
2007.2 Promoted to Senior Vice President, Product Development, SCEA, a part of Worldwide Studios
2008.5 Promoted to President, Worldwide Studios, SCEI
2016.4 President, Worldwide Studios, Sony Interactive Entertainment LLC.
We are honored to have this year’s Develop Industry Legend Award winner and the president of Worldwide Studios for Sony Interactive Entertainment Shuhei Yoshida share his perspective on his long career. Shu’s career at Sony started in the 80’s before joining the original PlayStation team nearly two years ahead of the launch of PS1. As Executive Producer, Shu oversaw the release of iconic games like Gran Turismo and in his management capacity has continued to deliver generation-defining games from Ico to The Last of Us. He was also involved in the launches of all the PlayStation platforms including the current PSVR. During this fireside chat Shu will talk about the mission of managing the worldwide studios, and share his insight on Sony’s current successes.
Interview by Edge Magazine's Nathan Brown.
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Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
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I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
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A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
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