With 20 years’ experience in game design and product management, Phil is CEO at Jagex, home to RuneScape, a living game that has welcomed over 250 million player accounts in its lifetime. Under Phil’s leadership, the RuneScape franchise has enjoyed a resurgence, powered by community-driven development and with moves into competitive gaming and mobile. Today the franchise exists beyond running multiple games in live operations; RuneScape titles are rich, deep and engaging living games that connect and inspire millions of players with content and experiences both inside and outside of their inexhaustible game worlds. Jagex is now expanding and extending its portfolio with fresh franchise titles and new IP to bring life to the living games of the future.
Through 17 years of operating one of the world’s largest free to play MMORPGs, Jagex has gained first-hand experience of how a focus on elevating the importance of player engagement and empowerment can drive an increase in loyalty and retention – RuneScape’s average active player lifetime is over seven years. Jagex’s CEO, Phil Mansell, will discuss how to nurture player engagement to drive player investment and how to bond a community of players through shared experiences for long-term retention.
From the winners of the Community Management Award at the MCV Awards 2018, discover how to cultivate fandom within a gaming community, how to stoke its passion, and the essential ingredients, both inside and outside of the game experience, that contributes to player loyalty.
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By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
I’ve felt a big passion here at Develop!
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
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