With 20 years’ experience in game design and product management, Phil is CEO at Jagex, home to RuneScape, a living game that has welcomed over 250 million player accounts in its lifetime. Under Phil’s leadership, the RuneScape franchise has enjoyed a resurgence, powered by community-driven development and with moves into competitive gaming and mobile. Today the franchise exists beyond running multiple games in live operations; RuneScape titles are rich, deep and engaging living games that connect and inspire millions of players with content and experiences both inside and outside of their inexhaustible game worlds. Jagex is now expanding and extending its portfolio with fresh franchise titles and new IP to bring life to the living games of the future.
Through 17 years of operating one of the world’s largest free to play MMORPGs, Jagex has gained first-hand experience of how a focus on elevating the importance of player engagement and empowerment can drive an increase in loyalty and retention – RuneScape’s average active player lifetime is over seven years. Jagex’s CEO, Phil Mansell, will discuss how to nurture player engagement to drive player investment and how to bond a community of players through shared experiences for long-term retention.
From the winners of the Community Management Award at the MCV Awards 2018, discover how to cultivate fandom within a gaming community, how to stoke its passion, and the essential ingredients, both inside and outside of the game experience, that contributes to player loyalty.
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I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
I’ve felt a big passion here at Develop!
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
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