With 20 years’ experience in game design and product management, Phil is CEO at Jagex, home to RuneScape, a living game that has welcomed over 250 million player accounts in its lifetime. Under Phil’s leadership, the RuneScape franchise has enjoyed a resurgence, powered by community-driven development and with moves into competitive gaming and mobile. Today the franchise exists beyond running multiple games in live operations; RuneScape titles are rich, deep and engaging living games that connect and inspire millions of players with content and experiences both inside and outside of their inexhaustible game worlds. Jagex is now expanding and extending its portfolio with fresh franchise titles and new IP to bring life to the living games of the future.
Through 17 years of operating one of the world’s largest free to play MMORPGs, Jagex has gained first-hand experience of how a focus on elevating the importance of player engagement and empowerment can drive an increase in loyalty and retention – RuneScape’s average active player lifetime is over seven years. Jagex’s CEO, Phil Mansell, will discuss how to nurture player engagement to drive player investment and how to bond a community of players through shared experiences for long-term retention.
From the winners of the Community Management Award at the MCV Awards 2018, discover how to cultivate fandom within a gaming community, how to stoke its passion, and the essential ingredients, both inside and outside of the game experience, that contributes to player loyalty.
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Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
I’ve felt a big passion here at Develop!
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There are many ways you can be part of Develop:Brighton 2018 - including speaking in the conference, taking a booth in the Expo or becoming a sponsor.Find out more