In 2014, Michael Schade and his long-term business partner Christian Lohr founded ROCKFISH Games, an independent gaming studio based in Hamburg, Germany, specializing in creating high-quality original PC and console games in Unreal Engine 4. Together with their former team behind the critically acclaimed Galaxy on Fire mobile games series on board, they had a wildly successful Kickstarter for EVERSPACE in 2015. Thanks to the winning formula of combining AAA-style visuals with roguelike elements and innovative storytelling, the fast-paced 3D space shooter became a surprise hit on Steam and Xbox in 2017.
Thanks to digital distribution, social media and streaming platforms, the art of video games marketing has changed significantly over the last few years. New players keep entering the scene, which makes it even harder to pick the right marketing channels for small to mid-sized indie developers and even big publishers. In this hands-on talk, Michael Schade, CEO of ROCKFISH Games, will share his best marketing stunts on Youtube, Twitter, Facebook, Twitch, and imgur, which helped to make EVERSPACE, the studio’s debut title, an indie surprise hit on Steam and Xbox with over 400,000 copies sold and still selling strongly.
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Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
I’ve felt a big passion here at Develop!
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
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