I’ll share how Wargaming (World of Tanks online game, 130million+ registered users) Special Projects group has successfully used all of the VR & AR tech imaginable to tell heritage stories in partnership with the largest tech companies and military history museums in the world, to engage internal and external digital native global audiences, online and at live events around the world, with heritage stories that actually capture their attention, while simultaneously garnering coverage from the world’s press, and doing important R&D work in preparation for ever-deeper dives into the growing mixed reality space… on reasonable budgets. I’ll use some concrete examples of projects we’ve launched:
- Sturmtiger Mixed Reality Experience – Microsoft Hololens, Google Tango, The Tank Museum at Bovington

- World of Tanks AR App - Google ARCore, Apple ARKit, Microsoft Hololens, Google Tango

- Virtually Inside HMS Cavalier – Google Arts & Culture Platform, Chatham Historic Dockyard Trust

- War Knows no Nation - Oculus Rift, Google Cardboard, Samsung Gear VR, Littlstar on PSVR, Award-winning VR narrative short

Takeaway:

• How to leverage new media effectively, without breaking the bank
• Importance of the case study and meta-story when talking to your global community & press
• Best practices in designing for non-gaming VR and AR experiences