Lewis Denby

Game If You Are

Lewis Denby photo

Lewis has worked in and around the video games media for more than a decade, because somehow it's 2018 already. A former journalist, editor and producer, Lewis has publicised more than 100 indie games, and made a few of his own. Now the founder and director of indie consultancy Game If You Are, he was featured in MCV's 2018 '30 Under 30’.

Lewis Denby is speaking at the following session/s

Demystifying the Media: How to Earn Your Place in the Press

Wednesday 11th July: 11.00 - 11.45 : Room 1

Laying bare the inner workings of the games media, Lewis explains how indies can earn their place in the press and on influencer channels.


  • Understand the meaning of 'earned media'
  • Learn how journalists, editors and channel owners work, and what they need to tell a compelling story
  • Learn the value of trust in building media relationships - and how to earn it!
  • How to use this knowledge to create PR campaigns that create mutual value and benefit.

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