Jordi Sola Jordi is CTO of Ziggy's Wish Applied Narrative Agency, also Co-founder and CEO of Cubus Games in Barcelona, responsible for a number of diverse digital titles including the Pocket Gamer award-winners Heavy Metal Thunder, Sol Invictus, The Frankenstein Wars, Necklace of Skulls and Deadman Diaries; with Heavy Metal Thunder and The Frankenstein Wars both being featured by Apple. Jordi is interested in technical development innovations around user-decision-led narrative across large storyworlds; with a focus on mainstream player expectations versus accessibility for non-mainstream and underrepresented gaming audiences. He is passionate about community and, following Cubus’ first-prize win at the inaugural Agbar Museum’s HackatH2On on digital engagement in the museum and cultural sector, advises Barcelona Diputation, Mallorca Council and multiple Cultural Heritage management entities around historical/public adaptation projects across Spain.
As the games industry seeks to encourage and exploit new player populations in order to actively expand its user base, the pressure on the games industry to ensure its work is socially responsible will grow exponentially. Not only are equality, inclusion and diversity key to growing an audience, they are also key to user wellbeing: a topic that will come increasingly under scrutiny as technologies that the games industry is very publicly exploring and utilising, such as artificial intelligence and extended realities, push further into people’s everyday lives. This talk, delivered jointly by Ziggy’s Wish MD Ravi Thornton and CTO Jordi Sola, is designed to help foster a responsible, adaptive mindset for the games developers of the future; to make sure they start thinking about tomorrow’s questions today, rather than playing catch up in the face of potential criticism further down the line. Ziggy’s Wish specialises in creating Applied Narratives and Applied Narrative Technology tools for scientific research projects focused on intersectional social impact. Using case studies that discuss the challenges around user vulnerability and resilience, as well tangible methods to evidence social responsibility, this session will leave games developers better prepared to ensure that their industry not only embraces and supports the important and growing trend for new voices to be heard, but also drives its continued momentum.
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A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
If you really want to have a good interface with the British game developer community then this is the place to come.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
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