Ian Shaw is Director of Games Technology Consulting. He has steered the path of AI in games from wizard chess in Harry Potter (as CTO at Electronic Arts) to evil minions in Dungeon Keeper (as Head of R&D at Bullfrog) to baby tigers in Kinect (as Publishing Development Manager at Microsoft), and has seen both commercial and academic sides (at Cognitive Science Society Committee/Cambridge University, Visiting Research Fellow at Goldsmiths, University of London).
AI is the next big thing. It's already better than you at chess, so we made it more playable with artificial stupidity. It's already creating killer robots, but for some games, that's OK too. And best of all, AI can recognise cat pictures, so when it drives a real car, it probably won't run over your pet. Games have always lead the way in AI, so how did we do it and where will it go next ? This is the story of when AI is useful, when it’s magic, when it’s an illusion, and even when it’s a mistake!
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There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
I’ve felt a big passion here at Develop!
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
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